Some things in life are simply essential.
Bedding is one of them. Towels are another.
We created makuu™ hemp towels not as an add-on, but because a towel is one of the most honest everyday objects we use. It touches the body directly, works with moisture and temperature, and is part of daily routines — after a shower, after swimming, in the sauna, at the beach, or while travelling.
If a fabric works well as a towel, it tells you a lot about how it will behave in real life.
Fabric is something you feel
No matter how well a textile is photographed, you can’t understand how it breathes, how it reacts to humidity, or how it feels on the skin just by looking at it.
A towel allows real contact with the material:
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how it absorbs and releases moisture
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how it feels after washing and drying
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how it behaves against the skin over time
This kind of understanding only comes through use.

Hemp is not the same as linen
Hemp is often compared to linen. Visually, they can look similar.
In use, the difference becomes clear.
Over time, hemp:
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handles moisture differently
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ventilates evenly
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softens gradually with use
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feels calm and grounded on the skin
These differences are subtle, but once noticed, unmistakable.
Designed to be versatile
We designed the towel size to be as flexible as possible.
A large makuu™ towel can be used:
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as a body towel
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to wrap yourself after a shower or sauna
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as a beach towel or sarong
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laid down as a sheet to experience the fabric during rest
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as a light wrap for a child
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as a practical travel essential
One object, many real-life uses.

How hemp behaves in everyday life
Hemp fabric works naturally with both the body and its environment.
It stays breathable, releases moisture efficiently, doesn’t trap odors, and feels calm and non-irritating on the skin.
Many people with sensitive skin or allergies find hemp especially comfortable simply because it doesn’t cling, overheat, or overwhelm.
A simple, honest approach
We believe good choices don’t need pressure.
They need clarity.
makuu™ hemp towels are a complete, useful product on their own — and a natural way to experience how hemp fabric feels, lives, and ages over time.
Because choosing fabric is always a bodily decision.
