A practical guide for the average Finnish household**
Prices for 100% hemp bedding can look surprising at first.
When someone sees a cotton set for €49 and a hemp set for €280–350, the natural question is:
why such a difference, and does it actually make sense to invest in it?
Let’s look at this calmly, with real numbers and no myths.
How much do Finns spend on bedding?
According to Finnish Textile & Fashion statistics, people in Finland spend an average of €94 per year on home textiles, of which around €51 per person goes specifically to bedding.
In total, Finns spend over €500 million per year on home textiles, and €278 million specifically on bedding.
So Finns already pay for sleep — they just often pay for:
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several inexpensive sets that wear out quickly,
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fabrics that lose quality after washing,
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materials that aren’t ideal for real climates (humidity, coastal air, dry winter heating).
The question is not whether we spend money on bedding.
The question is how we spend it.
Why hemp costs more than cotton — and even linen
There is no mystery here. It’s simply how the textile market works.
1. Hemp textile production is still small in scale
Hemp fabric is produced in much lower volumes than cotton or linen.
Because of this, high-quality hemp fabric can cost up to twice as much as linen per meter.
2. Hemp requires more advanced processing
Raw hemp fiber is strong and coarse.
To create a soft, comfortable fabric suitable for bedding, mills must use specific technologies and additional steps — which increase cost. Studies note that processing hemp is more expensive precisely because specialized equipment and methods are required.
3. Not all “hemp” is equal
Cheap hemp fabrics on the market tend to be stiff, untreated, and low-quality.
High-quality European hemp, softened through multiple finishing stages, behaves completely differently:
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it becomes softer with use
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it stays stable after washing
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it lasts significantly longer
This quality difference directly affects price.
So the price is not about trendiness — it’s about production reality.
How long does hemp bedding last?
This is where hemp becomes extremely logical from a cost perspective.
Scientific reviews show that hemp fiber is 2–3 times stronger than cotton, with far higher tensile and tear resistance.
What this means in practice:
Instead of replacing a €60–80 cotton set every 2–3 years, one high-quality hemp set can last many years while staying beautiful and functional.
Over 10 years:
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buying multiple “okay” cotton sets adds up to hundreds of euros — plus waste;
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investing once in hemp often results in lower cost per year, and a much better sleep experience.
Hemp bedding is not a “luxury splurge”.
It is a long-term investment that pays off slowly but surely.
Is it worth it for an average Finnish household?
If bedding is just a consumable item for you — something to replace frequently without thinking — hemp may not feel essential.
But if you prefer to own fewer items, but better ones…
If you care about sleep quality, longevity, and natural materials…
If you dislike the cycle of “buy–use–decline–replace”…
Then hemp starts making financial and practical sense, even for a middle-income Finn.
With an average annual spend of ~€51 on bedding, a quality hemp set becomes a rational investment over time.
Not because it “saves money”, but because it eliminates repeated purchases, improves sleep, and reduces waste.
Who Makuu is really for
Makuu isn’t for everyone — and that’s a strength.
Our 100% hemp bedding is created for people who:
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love natural, breathable, matte textures, rather than shine or slipperiness;
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live or travel in humid climates — by the sea, on boats, near lakes, or in homes that shift with the seasons;
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understand that Nordic winters can make indoor air extremely dry, and appreciate a fabric that becomes softer with every wash and the right drying method;
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know that hemp also reflects the humidity level of the room itself:
when the fabric feels overly dry or slightly rough, it isn’t a flaw — it’s a sign that the air in the bedroom is too dry, and adding moisture will improve both the bedding and your own comfort; -
prefer owning fewer things, but better ones — pieces that last years, not seasons.
This is not about luxury or status.
It’s about how you want your home — and your body — to feel at the end of each day.
For some, a 100% hemp set may feel “too much”.
For others, it becomes the most logical investment once you consider the hundreds of nights spent sleeping in it.
Final thought
Hemp bedding is not expensive.
Cheap bedding is simply short-lived.
And when a material supports your sleep, regulates your temperature, adapts to your climate, lasts for years, and feels like something real…
the question shifts from
“Why is it so expensive?”
to
“Why didn’t I switch earlier?”
shop here ->> https://shop.makuu.fi/