Every September, Genoa turns into a magnetic playground for anyone who loves the sea. The Salone Nautico, Italy’s biggest boat show, celebrates its 65th birthday this year — and trust me, it’s not your typical stiff, suit-and-tie affair. Italian boat shows have their own rhythm: they’re about fun, style, and a little bit of chaos — all wrapped in salt air and sunshine.
Unlike the more buttoned-up shows in northern Europe or the U.S., here people come not just to check out the latest yachts, but to mingle, laugh, sip wine, and enjoy the buzz. You might wander past a sleek new superyacht one moment, and find yourself in a hands-on sailing workshop or chatting with a yacht designer over cocktails the next.
Genoa itself is a star of the show — Italy’s oldest port city, with streets steeped in centuries of maritime history. Between the historic architecture and futuristic yachts, past and present beautifully collide.
And speaking of innovation: this year, the spotlight is on sustainability. Electric and hybrid engines, eco-friendly hull materials, and onboard water and energy recycling systems are no longer “nice to have” — they’re the new standard. Italian brands are proving that luxury and responsibility can go hand in hand.
Looking for inspiration, sea vibes, and stylish networking? Salone Nautico in Genoa delivers it all. 65 years of history, hundreds of yachts, thousands of smiles — all under the sun of the old port, where Italian spontaneity meets maritime passion.
And for those who love a touch of luxury off the deck too, makuu™ brings comfort home with beautifully crafted bedding — designed for life at sea, yet perfect wherever you crave cozy elegance. Shop in-stock or request custom.
