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Who is Vanlife For: Seniors or Millennials?

Makuu™ Community Blog

Traveling by campervan in Northern Europe, especially Finland, has become increasingly popular in recent years. With its vast landscapes, serene nature, and well-developed camping infrastructure, Finland offers an ideal destination for campervan enthusiasts. However, Finns and Northern Europeans don’t just travel within their own countries — they frequently embark on long journeys across Europe, exploring both neighboring and distant regions. Despite this, the buying and selling of campervans remain concentrated in the northern regions.

Current Trends and Numbers

In Europe, there are over 6 million registered recreational vehicles (RVs), with about 235,000 new RVs registered annually, a trend that particularly grew during the pandemic. In Northern Europe, Finland is seeing a steady rise in campervan travel, as locals actively use campervans for extended trips across Europe. Many companies in the region offer rentals and custom conversions, with large manufacturers like Bürstner, Knaus, and Hymer leading the production of campervans across Europe.

Finland is home to a growing campervan community, with an increasing number of trips made in campervans and caravans, both locally and across Europe. The Nordic region as a whole has seen a boom in campervan sales and rentals due to its natural beauty and access to remote areas.

Who is Campervanning For: Seniors or Millennials?

Campervanning is no longer just for retirees. While older travelers, particularly retirees, have been the traditional users of campervans, younger generations, especially those working remotely, are now embracing van life. With the rise of the nomadic lifestyle, more people are embracing freedom of movement, working remotely, and traveling long-term. Campervanning is just one popular option among many for those seeking a flexible way of life. These younger travelers often create a mobile office in their van, working remotely as they explore.

Finland, with its emphasis on outdoor activities and strong digital infrastructure, makes it an attractive destination for this younger crowd. The ability to experience the Northern Lights, serene lakes, and lush forests while staying connected to work has made campervanning an increasingly popular choice for millennials.

History of Campervans

The campervan movement began in the early 20th century, when people first started converting vehicles into mobile homes. In Europe, the post-World War II automobile production boom led to the commercialization of campervans and caravans. The 1960s and 70s saw a surge in their popularity, driven largely by counter-culture movements, and today they are a mainstream travel option.

The Campervan Industry in Europe

Europe is home to hundreds of manufacturers and rental companies. Some of the most well-known brands producing campervans and motorhomes include Dethleffs, Knaus, Hymer, and Bürstner. These brands offer a wide range of models, from compact van conversions to luxury motorhomes.

Rental companies, including peer-to-peer platforms like Yescapa and Anywhere Campers, make it easier for travelers to rent campervans across Europe, giving them more flexibility to explore the continent without needing to own a vehicle.

In conclusion, campervanning in Northern Europe, especially Finland, is becoming an increasingly popular option not just for retirees but also for younger, remote-working adventurers. The combination of natural beauty, freedom, and the ability to work remotely has made this form of travel an attractive alternative to traditional vacations, with many using their campervans for long journeys across Europe.

No matter your age, life situation, or circumstances—whether you’re facing uncertainty, seeking adventure, or simply wanting a fresh start—choosing the courage to embrace freedom can transform your life. Whether you’re traveling solo, with family, or even with pets, the open road invites you to break free from routine and experience life in a whole new way. And make sure you have your favourite makuu™  hemp bed linens with you! 

With Love, Makuu Team <3